The third and final portion of the Amplid Shred Recipes series is served. In this concluding episode, Amplid founders Peter Bauer and Anian Thrainer talk about the process of turning a prototype into a shred ready ride. From sourcing graphics to solving production challenges, it is a year long process getting new products into the stores.

R&D is the driving force behind any successful ski / snowboard brand. In this, the second episode of the Amplid Shred Recipes series, Peter and Anian talk through the R&D process at Amplid from first concepts through to prototype testing with the International Cartel team.

How do you design a new ski or a snowboard? How long does it take? When a new material is introduced into the construction how do you know it’ll ride good? What makes good geometry and how do you tweak the shape to give a ride a different feel? There a so many variables that combine to make a shred that Amplid decided it was about to time to bring the black art of ski and snowboard design into the shredding public’s consciousness. (more…)

To all those euros who thought there is no „out-of-bounds“ in Northamerica – there is some very gnarly stuff to ride in Wyoming. Amplid cofounder Anian caught serious powder up in Jackson Hole. While following the tracks of the guys from Jackson Hole Treehouse Store, he got shot by photographer Julie Weinberger during a 2-ft. deep powder cruise in JH’s backcountry and made it onto the latest newsletter cover.

Photo: Julie Weinberger

Teddy, Dennis and friends, full throttle action.