The third and final portion of the Amplid Shred Recipes series is served. In this concluding episode, Amplid founders Peter Bauer and Anian Thrainer talk about the process of turning a prototype into a shred ready ride. From sourcing graphics to solving production challenges, it is a year long process getting new products into the stores.

R&D is the driving force behind any successful ski / snowboard brand. In this, the second episode of the Amplid Shred Recipes series, Peter and Anian talk through the R&D process at Amplid from first concepts through to prototype testing with the International Cartel team.

How do you design a new ski or a snowboard? How long does it take? When a new material is introduced into the construction how do you know it’ll ride good? What makes good geometry and how do you tweak the shape to give a ride a different feel? There a so many variables that combine to make a shred that Amplid decided it was about to time to bring the black art of ski and snowboard design into the shredding public’s consciousness. (more…)

Peter Bauer taking out first place at the Fuzzy-Surfer/Snowboard competition somewhere like 1985. Now 20 years later he finally managed to stop wasting time by snowboarding in tights and founded Amplid, to put the pieces together. Horns up for Peter … Riding is RnD! :-)

Amplid cofounder Peter Bauer and HTM marketing guru Xavier Mora simply posing for a SPY ad. Thanks SPY-guys for hooking us up with stuff!!!

I thought I’ll post this shot via i-phone sharing some impressive impressionism during a hike in Serfaus, Austria. awesome lines, not too much snow, but just about bottomless. Nature is great, enjoy it. Peter

European artprint gallery LUMAS selected some artwork of photographer Peter Mathis, showing Amplid cofounder Peter Bauer doing severe lines in Valdez, AK. In case you wanna help Peter Mathis paying his heli bills, then buy some of his art RIGHT HERE. Otherwise just enjoy the shot below:

Photo: Peter Mathis     Rider: Peter Bauer

Location: First decent of “Stained Blood”, Valdez / AK

Peter Bauer, Matt Cummins, Mike “Advance” and Matt Cummins, having a beer or 2 at the already legendary Murasaki Banked Slalom in Kawaba, Japan. Icy banks but lots of fun anyway …

Photo by Takuro “T-K” Hayashi

What the heck …!? Well, you used to be a hero when you were able to do that. Peter Bauer in SNOWBOARDER Mag, USA. Winter 1989.

Frozen digitally during the Modena Big Air: Youngsters Dennis Battisti & Christoph Schenk with Alberto Penne (Amplid Italy) and Peter Bauer. The question is who is good, bad and ugly ? :-)