The third and final portion of the Amplid Shred Recipes series is served. In this concluding episode, Amplid founders Peter Bauer and Anian Thrainer talk about the process of turning a prototype into a shred ready ride. From sourcing graphics to solving production challenges, it is a year long process getting new products into the stores.

R&D is the driving force behind any successful ski / snowboard brand. In this, the second episode of the Amplid Shred Recipes series, Peter and Anian talk through the R&D process at Amplid from first concepts through to prototype testing with the International Cartel team.

How do you design a new ski or a snowboard? How long does it take? When a new material is introduced into the construction how do you know it’ll ride good? What makes good geometry and how do you tweak the shape to give a ride a different feel? There a so many variables that combine to make a shred that Amplid decided it was about to time to bring the black art of ski and snowboard design into the shredding public’s consciousness.

Amplid Shred Recipes is a three part series with insights into the R&D process at one of the most innovative ski and snowboard brands on the planet. Episode 1 starts with introductions to Anian and Peter the two men behind the brand and a little background on Amplid’s history. The two then explain the fundamentals of board and ski geometry and how tweaking key elements of the shape changes the way a product rides, and of course what the limitations are. Episode 2 explains the process of RnD; dropping on 19^th December.

Amplid cofounder Peter Bauer and HTM marketing guru Xavier Mora simply posing for a SPY ad. Thanks SPY-guys for hooking us up with stuff!!!

I thought I’ll post this shot via i-phone sharing some impressive impressionism during a hike in Serfaus, Austria. awesome lines, not too much snow, but just about bottomless. Nature is great, enjoy it. Peter

Photo: Peter Mathis     Rider: Peter Bauer

Location: First decent of “Stained Blood”, Valdez / AK

Peter Bauer, Matt Cummins, Mike “Advance” and Matt Cummins, having a beer or 2 at the already legendary Murasaki Banked Slalom in Kawaba, Japan. Icy banks but lots of fun anyway …

Photo by Takuro “T-K” Hayashi

Frozen digitally during the Modena Big Air: Youngsters Dennis Battisti & Christoph Schenk with Alberto Penne (Amplid Italy) and Peter Bauer. The question is who is good, bad and ugly ? :-)